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Good advice for employees who use social media.

Social media is an important supplement to other communication channels and helps promote University of Bergen interests.

The University of Bergen encourages its staff to use social media. In line with the recommendations issued by the Agency for Public Management and eGovernment (Difi), a list of advice for staff using social media has therefore been prepared. 

Advice for UiB staff on the use of social media

  • Familiarise yourself with the medium: Statements in social media may spread faster than those made in traditional media and are more likely to be interpreted and commented on by others. Remember that there is no undo button and be careful about what statements you make.
  • Be clear about who you are: The distinction between your role as an employee and your private role may be less clear in social media than in other contexts. Be clear about working at UiB if you comment on online stories where this information is relevant. Be careful to make clear that you are expressing your personal views when you do so in contexts where you may be perceived as a representative of UiB.
  • General professional rules also apply to social media: Consider whether a post may conflict with guidelines, loyalty considerations and other rules you are bound by as an UiB employee.
  • Direct questions and inquiries to formal channels: Social media users may have limited boundaries around sharing personal information. Remember that the University does not do case processing in social media. Inquiries that require case processing must be directed to the relevant unit at UiB (general contact here). Do respond to academic questions and comments when you think they are within your field of expertise.
  • Comply with good online practices: Use good practices as they apply to the channel you are in and tailor your messages to the sender, form and content.

UiB in social media

An official presence in social media may be a useful supplement to the official information from uib.no. Such a presence must be carefully thought through, resources must be set aside to work on it, and at the same time the work on maintaining high-quality official websites (uib.no) must not suffer.

  • Plan and think long-term: Set your goal, target group and language before creating a service in a social media. Ensure that there is time to follow up in the channel. Brief and frequent posts are better than long and intermittent posts.
  • Foster conversation and two-way communication: Do not use social media as a sales or advertisement channel.
  • Check your facts and cite sources: Do not spread rumours. Apologise and correct errors as soon as possible.
  • Answer quickly: Preferably the same day the question or post is made. This reduces the risk of errors and misunderstandings spreading.
  • Advice about names and administration: It is up to each Faculty, Department, research group, doctoral programme, project or programme of study to consider whether it would be useful to be represented in social media with profiles and accounts. To highlight the University's link to this representation and prevent such profiles/accounts from being dependent on individuals, we recommend the following:

Facebook

  • A unit that wants to be on Facebook should create its own page.
  • The name used should end in "UiB" (e.g. "Faculty of Law, UiB").
  • Please inform the online editors that you have created a page.

Twitter

  • Please include "UiB" in the name of the profile (e.g. "UiB_Jus" or "UiBJusFak").
  • Include the complete name in the "bio" field of the profile. Do include a link to the official website.