Postgraduate course

Introduction to communication theory

  • ECTS credits0
  • Teaching semesterSpring, Autumn
  • Course codeKMD-DES-305
  • Number of semesters1
  • Resources

Objectives and Content

The course deals with the following main areas: Rhetoric (classical rhetoric, modern rhetoric and visual rhetoric), semiotics, hermeneutics, target group analysis - identity/segmentation, aesthetics (sociological aesthetics), narratology and gives an introduction to discourse analysis.

Learning outcomes:

The course is intended to provide an overview and understanding of different aspects of design as communication. the aim is for participants to become capable of analysing different forms of communication.