Postgraduate course

Identity theory

  • ECTS credits0
  • Teaching semesterSpring
  • Course codeKMD-MAD-301
  • Number of semesters1
  • Resources

Objectives and Content

Identity Theory

Course leaders: Morten William Knudsen

Course description:

The course deals with the following main areas:
1. Sociological identity theory
2. Psychological identity theory
3. Anthropological identity theory
4. Demographic identity theory
5. The semiotics/rhetoric/hermeneutics of identity
6. Segmentation and target group analysis
7. Theory of modernity and globalisation
8. Identity as a media construct

Learning outcomes: The course is intended to create awareness of how students can understand their own and other people's identity by studying different perspectives and disciplines' views of the concept of identity.