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Postgraduate course

Market Communication

  • ECTS credits0
  • Teaching semesterSpring
  • Course codeKMD-MAD-302
  • Number of semesters1
  • Resources

Main content

Objectives and Content

Market Communication

Course leader: Morten William Knudsen

Course description:
The course provides an introduction to advertising and public relations. Particular emphasis will be placed on developing advertising and PR strategies. The place of advertising in modern society will also be discussed during the course. Emphasis will be placed on discussing design as an element in advertising.
The course deals with the following main areas:
1. Advertising and PR strategies
2. Target group
3. Contents of message
4. Design of message
5. Choice of media
6. Measuring effects.

Learning outcomes: The course is intended to create awareness and understanding of what it is that makes advertising work, or not work.