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Postgraduate course

Holistic Communication

  • ECTS credits0
  • Teaching semesterSpring
  • Course codeKMD-MAD-312
  • Number of semesters1
  • Resources

Objectives and Content

Holistic communication

Course leader: Morten William Knudsen

Course description:

How an organisation is perceived is the result of complex interaction between many elements. The purpose of the course is to reflect on this interaction. In the course, we discuss the place of design in an organisation's overall communication.
The course deals with the following main areas:
1. The organisation's overall communication
2. All the elements of communication (including design)
3. Symbolic communication
4. Reputation

Learning outcomes:
The objective of the course is to make students aware of an organisation's overall communication, i.e. how the surroundings form an impression of an organisation.