Media Rhetoric
Undergraduate course
- ECTS credits
- 15
- Teaching semesters
- Autumn
- Course code
- MEVI203
- Number of semesters
- 1
- Teaching language
- English
- Resources
- Schedule
Course description
Objectives and Content
The purpose of the course is to give students historical and theoretical insight into the relationship between rhetoric, genres, media and communication technologies and to enable students to analyze examples of rhetoric with a view to how genres, media and communication technologies have an impact on and interact with their rhetoric content, form and function.
MEVI203 is about how people use media and communication technologies in their rhetoric, and how media and communication technologies have an impact on people's rhetoric. We examine how media technologies have an impact on expression and content in communication, and look at what consequences this has for our way of thinking, communicating and acting rhetorically. In exploring the relationship between genre, medium, technology and rhetoric, MEVI203 will delve deeper into one or more subjects each semester. The subject varies from year to year. It can be, for example, advertising, documentary films, political rhetoric, press photos, the internet, social media, video games, entertainment or televised debates.
Learning Outcomes
Upon completion of the course, the student must have the following learning outcomes defined in terms of knowledge, skills and general competence:
Knowledge
The candidate
- can mention key events, people and developments in connection with media rhetoric's history.
- can provide historical and theoretical representations of the relationship between rhetoric, genres, media and communication technologies.
Skills
The candidate
- can analyze examples of mediated rhetoric in terms of how genres, media and communication technologies have an impact on and interact with the content, form and function of the rhetoric.
- can assess and normatively evaluate (for example ethically, effectively, pedagogically or pragmatically) whether specific rhetorical statements are appropriate for certain media and communication technologies.
General competence
The candidate
- can apply their skills and competence to understand rhetorical and strategic genres and expressions in media culture
- can place the rhetorical use of media in a larger historical, social, cultural and technological context.
Semester of Instruction
Recommended Previous Knowledge
Credit Reduction due to Course Overlap
Access to the Course
Teaching and learning methods
Compulsory Assignments and Attendance
Approved workshop assignment(s), approved workshop attendance (80%), and approved )syllabus test.
Compulsory work that has been approved has no time limit.
Forms of Assessment
Take-home exam (4 days). The assignment should be 4,500 words +/- 10%, excluding table of contents and bibliography.
The exam will be given in the language in which the course is taught.
The exam can be submitted in English, Norwegian, Swedish or Danish.
Grading Scale
Assessment Semester
Assessment in teaching semester and the following semester.
In this course, a regular exam is offered in both semesters.
Students who meet the requirements for a retake exam (according to UiB Regulations ยง 5-6) are referred to the next regular exam.