Research projects

Consequences of camouflaged advertising for readers' trust in journalism

Erik Knudsen received funding from The Norwegian Media Authority for the project: "Konsekvenser av kamuflert reklame for lesernes tillit til journalistikk."

Main content

The project studies the use of advertising that looks like regular news, and how this affects the trust in media and journalism of readers. The project uses uses the Norwegian Citizen Panel to generate data.

Funding: Rådet for anvendt medieforskning (RAM)