University of Bergen participates in EU-project on innovative journalism
Researchers from the University of Bergen participate in EU funded project to develop new technology for making journalists more creative.
The University of Bergen (UiB) participates in the innovation project “INJECT – Innovation Journalism. Enhanced creativity tools”, which is funded through the EU’s Horizon 2020 (H2020) programme, from 1 January 2017.
“The aim of the project is to develop business models for prototypes for media, that were originally produced in academic institutions,” says Professor Lars Nyre at the Department of Information Science and Media Studies, UiB.
Creative media tool
Nyre makes up UiB’s part of the project, together with his media professor colleagues Astrid Gynnild and Ole Johan Mjøs. Their contribution consists of further developing INJECT, which is based on a toolkit with different computer tools. These are tools that aim to help journalists become more creative.
“When news are written by help of INJECT, this will attach more relevant sources, improve finding suitable links to relevant cases, and a better visual expression than previously. At the same time, the work of the journalist is still the most important,” Nyre points out.
Hitting the market
The UiB researchers will keep close contact with the newspapers and the other media offices involved in the project. They want to find out what works in relations to different needs.
“Our work will create the fundament for a company or bureau, based on INJECT,” says Nyre.
The point is to get the technology from the project out on the market. The aim is to make money at the end of the project period, which is scheduled for a maximum of 1.5 years.
“INJECT is first and foremost an innovation project, and not so much a regular research project. It is part of the H2020-category “Innovation Action”,” Nyre explains.
The prototypes from the project will be tested in the three local Norwegian newspapers Sunnhordland, Hordaland, and Hallingdølen.
Project fits into Media City Bergen
Managing director Anne Jacobsen at NCE Media thinks INJECT will fit very well with the planned innovation and centre for media technology, Media City Bergen, a media cluster in Norway scheduled to officially open in August 2017.
“Many of the companies in the media cluster are working on how to tell good stories in ever better ways, putting stories into the right context and using the right tools.”
“It is very important to develop excellent and realistic business models, which quite many media houses are struggling with as we speak. It will be very exciting to watch the INJECT project in the years to come,” says Anne Jacobsen.