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Brita Ytre-Arne's picture
  • E-mailBrita.Ytre-Arne@uib.no
  • Phone+47 55 58 41 14+47 909 32 844
  • Visitor Address
    Fosswinckelsgt. 6
    Room 
    631a
  • Postal Address
    Postboks 7802
    5020 Bergen

I am professor of media studies, researching audiences and media use.

My research is focused on analysing how we connect to society through news, social media and cross-media use, on understanding the meanings of media in everyday life, and investigating the impact of datafication, algorithms and mobile technologies on our lives. I work primarily with qualitative methods.

Together with my colleague Hallvard Moe I am leader of Bergen Media Studies Research Group, an active research environment for media use and audience research.

My current projects are MeCIn, a broad study of media use and public connection in Norway, and Digitox, on intrusive media and digital detox. From 2021 I will also lead a work package on understanding media experiences in MediaFutures, a new centre for research-driven innovation.

I was co-director of CEDAR - Consortium on Emerging Directions in Audience Research (2014-2017), an European network and research project that conducted a foresight analysis of audience research. Read more in our new book The Future of Audiences, or read our agenda for future research priorities.

I teach and supervise from bachelor to PhD levels in qualitative methods, media use and audience research. I contributed to redesign the master programme in media and communications at UiB, and have developed several new courses.

Ytre-Arne, Brita, Trine Syvertsen, Hallvard Moe and Faltin Karlsen (2020) Temporal ambivalences in smartphone use: Conflicting flows, conflicting responsibilities. New Media & Society 22(9): 1715-1732 https://doi/full/10.1177/1461444820913561

Ytre-Arne, Brita & Ranjana Das (2020) Audiences' Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective. Communication Theory https://doi:10.1093/ct/qtaa018

Moe, Hallvard, Brita Ytre-Arne and Torgeir Nærland (2019) Between ritual and information: Norwegian news audiences’ sense-making of the 2016 election of Donald Trump. Journalism. https://doi.org/10.1177/1464884919883103

Ytre-Arne, Brita (2019) Media use in changing everyday life: How biographical disruption could destabilize media repertoires and public connection, European Journal of Communication 34(5): 488-502 https://doi.org/10.1177/0267323119869112

Ytre-Arne, B. & H. Moe (2018) Approximately informed, occasionally monitorial? Reconsidering citizen ideals, International Journal of Press/ Politics 23(2): 227-246. https://doi.org/10.1177/1940161218771903

Das, Ranjana and Brita Ytre-Arne (eds.) (2018) The Future of Audiences: A Foresight Analysis of Interfaces and Engagements. London: Palgrave Macmillan.

Ytre-Arne, Brita and Ranjana Das (2018) "An Agenda in the Interest of Audiences: Facing the Challenges of Intrusive Media Technologies", Television & New Media.

Das, Ranjana and Brita Ytre-Arne (2017): “Critical, Agentic and Trans-media: Frameworks and findings from a foresight analysis on audiences”, European Journal of Communication, 32(6): 535-551.

Ytre-Arne, Brita, Jan Fredrik Hovden, Hallvard Moe, Torgeir Uberg Nærland, Hilde Sakariassen og Ingrid Aarseth Johannesen (2017) Mediebruk og offentlig tilknytning. Rapport. Bergen: Universitetet i Bergen.

Christensen, Dag Arne, Tord Skogedal Lindén, Brita Ytre-Arne and Jacob Aars (red.) (2017): Tjenestedemokratiet. Velferdsstaten som arena for deltakelse. Oslo: Universitetsforlaget.

Danielsen, Hilde, Kari Jegerstedt, Ragnhild Muriaas and Brita Ytre-Arne (eds) (2016): Gendered Citizenship and the Politics of Representation. London: Palgrave Macmillan.

Das, Ranjana and Brita Ytre-Arne (2016): "After the excitement. An introduction to the work of CEDAR", Participations 13(1).

Ytre-Arne, Brita (2016): "Illness, identity, and participation. The social media experiences of long-term patients", Nordicom Review.

Ytre-Arne, Brita (2016): “Blogs, books and journalism: Media platform interactions in public debate”, in Martin Eide, Leif Ove Larsen and Helle Sjøvaag (ed.) The Journalistic Institution Re-Examined. Intellect.

Ytre-Arne, Brita (2015): “Mammaforum som politisk debattarena – En analyse av nettdebatt om velferdsstaten”, Norsk medietidsskrift 1/2015.

Ytre-Arne, Brita (2013): “Changing magazine journalism: Key trends in Norwegian women’s magazines”, Nordicom Review.

Ytre-Arne, Brita (2013): “’Vi er altsaa dog allerede midt ude i det offentlige Liv’. Medieomtale av kvinnestemmerett 1890-1913”, Tidsskrift for kjønnsforskning 3-4-2013.

Ytre-Arne, Brita (2012): "Positioning the self. Identity and women's magazine reading", Feminist Media Studies, iFirst 2012

Ytre-Arne, Brita (2012): Women’s magazines and their readers: Experiences, identity and everyday life. PhD thesis. Bergen: Universitetet i Bergen.

Madsen, Ole Jacob and Brita Ytre-Arne (2012): “Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines”, Communication, Culture & Critique vol. 5(1): 20-37.

Ytre-Arne, Brita (2011): ”Et eget rom? Lesernes erfaringer med kvinneblader”, Sosiologisk tidsskrift vol. 19(3): 237-258.

Ytre-Arne, Brita (2011): “Women’s magazines and their readers: The relationship between textual features and practices of reading”, European Journal of Cultural Studies 14(2): 213-228.

Ytre-Arne, Brita (2011): “’I want to hold it in my hands’: Readers’ experiences of the phenomenological differences between women’s magazines online and in print”, Media, Culture & Society 33(3): 467-477.

Ytre-Arne, Brita (2011): “Women’s magazines and the public sphere”, European Journal of Communication vol. 26(3): 247-261.

Ytre-Arne, Brita (2009): ”Personlig og politisk. Samfunns- og aktualitetsjournalistikk i magasiner og ukeblader” in Martin Eide (ed.) Journalistiske nyorienteringer. Oslo: Spartacus.

Ytre-Arne, Brita og Helland, Knut (2007): ”Fotballavtalen, journalistikk og presseetikk. En analyse av TV 2 og ’fotballproduktet’” i Norsk medietidsskrift nr 2/2007.

Helland, Knut og Ytre-Arne, Brita (2007): Sport, attraksjon og journalistikk. Om sportsrettigheter og publisistiske idealer. Utredning for Norsk journalistlag.

Solberg, Harry Arne, Knut Helland and Brita Ytre-Arne (2007): ”Integration between broadcasters and transmission companies in sports broadcasting” in Simon Chadwick og Dave Arthur (ed.) International Cases in the Business of Sport. Oxford: Elsevier.

Ytre-Arne, Brita (2006): Sportsrettigheter og kringkasting. En analyse av TV 2s fotballsatsing. Master thesis, Institutt for informasjons- og medievitenskap, UiB.

"Digitox: Intrusive media, ambivalent users, and digital detox". Research project (2019-2023) led by Trine Syvertsen, funded by the Norwegian Research Council.

"Media Use, Culture and Public Connection: Freedom of Information in the 'Age of Big Data'". Research project (2015-2018) led by Hallvard Moe, funded by the Norwegian Research Council.

"Consortium on Emerging Directions in Audience Research". Consortium (2014-2017) led by Ranjana Das (University of Surrey) and Brita Ytre-Arne, funded by Arts and Humanities Research Council, UK.

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