Brita Ytre-Arne's picture
  • E-mailBrita.Ytre-Arne@uib.no
  • Phone+47 55 58 41 14
  • Visitor Address
    Fosswinckels gate 6
    Lauriz Meltzers hus
    5007 Bergen
  • Postal Address
    Postboks 7802
    5020 Bergen

I am professor of media studies, researching audiences and media use. My research explores 1) how we connect to society through news and cross-media use, 2) the meanings of media in everyday life, and 3) the impact of datafication, algorithms and mobile technologies on our lives. I work primarily with qualitative methods.

Currently, my work is focused on the role of media use in complex societal crisis situations such as the ongoing pandemic and the climate crisis. I am PI for a new project starting up in 2021, funded by the Research Council of Norway, titled "Media Use in Crisis Situations: Resolving Information Paradoxes, Comparing Climate Change and COVID-19"

Together with my colleague Hallvard Moe I am co-leader of Bergen Media Studies Research Group, an active research environment for media use and audience research. I am also Work Package leader for WP1 Understanding media experiences in MediaFutures, a new research centre for responsible research-driven innovation.

My other ongoing or recent projects are MeCIn, a broad study of media use and public connection in Norway, and Digitox, on intrusive media and digital detox. I was co-director of CEDAR - Consortium on Emerging Directions in Audience Research (2014-2017), an European network and research project that conducted a foresight analysis of audience research. Read more in our new book The Future of Audiences, or read our agenda for future research priorities.

I teach and supervise from bachelor to PhD levels in qualitative methods, media use and audience research. I contributed to redesign the master programme in media and communications at UiB, and have developed several new courses.

  • Show author(s) (2021). The Democratic Significance of Everyday News Use: Using Diaries to Understand Public Connection over Time and beyond Journalism. Digital Journalism.
  • Show author(s) (2021). Intrusive media and knowledge work: how knowledge workers negotiate digital media norms in the pursuit of focused work. Information, Communication & Society. 16 pages.
  • Show author(s) (2021). Doomscrolling, Monitoring and Avoiding: News Use in COVID-19 Pandemic Lockdown. Journalism Studies. 1739-1755.
  • Show author(s) (2021). Advancing digital disconnection research: Introduction to the special issue. Convergence. The International Journal of Research into New Media Technologies. 1529-1535.
  • Show author(s) (2020). Temporal ambivalences in smartphone use: Conflicting flows, conflicting responsibilities. New Media & Society. 1715-1732.
  • Show author(s) (2020). Media i samfunnet. 8. utgave. Det Norske Samlaget.
  • Show author(s) (2020). Folk theories of algorithms: Understanding digital irritation. Media, Culture and Society.
  • Show author(s) (2020). Audiences’ Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective. Communication Theory. 19 pages.
  • Show author(s) (2019). Media use in changing everyday life: How biographical disruption could destabilize media repertoires and public connection. European Journal of Communication. 488-502.
  • Show author(s) (2019). Informerte borgere? Offentlig tilknytning, mediebruk og demokrati.
  • Show author(s) (2019). Between ritual and information: Three phases of Norwegian news audiences’ sense-making of the election of Donald Trump. Journalism - Theory, Practice & Criticism. 1-17.
  • Show author(s) (2018). Approximately Informed, Occasionally Monitorial? Reconsidering Normative Citizen Ideals. The International Journal of Press/Politics. 227-246.
  • Show author(s) (2018). An Agenda in the Interest of Audiences: Facing the Challenges of Intrusive Media Technologies. Television & New Media. 184-198.
  • Show author(s) (2017). Critical, agentic and trans-media: Frameworks and findings from a foresight analysis exercise on audiences . European Journal of Communication. 535-531.
  • Show author(s) (2016). The social media experiences of long-term patients: Illness, identity, and participation. Nordicom Review. 57-70.
  • Show author(s) (2016). After the excitement: An introduction to the work of CEDAR. Participations. Journal of Audience and Reception Studies.
  • Show author(s) (2015). Mammaforum som politisk debattarena - En analyse av nettdebatt om velferdsstaten. Norsk Medietidsskrift.
  • Show author(s) (2014). Positioning the self. Feminist Media Studies. 237-252.
  • Show author(s) (2013). «Vi er altsaa dog allerede midt ude i det offentlige Liv» - Medieomtale av kvinnestemmerett, 1890–1913. Tidsskrift for kjønnsforskning. 257-273.
  • Show author(s) (2013). Changing magazine journalism : key trends in Norwegian women's magazines. Nordicom Review. 75-88.
  • Show author(s) (2012). Women’s magazines and their readers: Experiences, identity and everyday life.
  • Show author(s) (2012). Positioning the self. Identity and women's magazine reading. Feminist Media Studies.
  • Show author(s) (2012). Me at my best: therapeutic ideals in Norwegian women's magazines. Communication, Culture & Critique (CCC). 20-37.
  • Show author(s) (2011). Women's magazines and their readers. The relationship between textual features and practices of reading. European Journal of Cultural Studies. 213-228.
  • Show author(s) (2011). Women's magazines and the public sphere. European Journal of Communication. 247-261.
  • Show author(s) (2011). Et eget rom? : lesernes erfaringer med kvinneblader. Sosiologisk Tidsskrift. 237-258.
  • Show author(s) (2007). Fotballavtalen, journalistikk og presseetikk. En analyse av TV 2 og fotballproduktet. Norsk Medietidsskrift. 106-125.

More information in national current research information system (CRIStin)

"Media Use in Crisis Situations: Resolving Information Paradoxes, Comparing Climate Change and COVID-19". PI, research project (2021-2025) funded by the Norwegian Research Council.

"Understanding Media Experiences", Work Package 1 in SFI MediaFutures, centre for research-driven innovation, funded by the Norwegian Research Council, the University of Bergen and industry partners in the Norwegian media sector.

"Digitox: Intrusive media, ambivalent users, and digital detox". Research project (2019-2023) led by Trine Syvertsen, funded by the Norwegian Research Council.

"Media Use, Culture and Public Connection: Freedom of Information in the 'Age of Big Data'". Research project (2015-2018) led by Hallvard Moe, funded by the Norwegian Research Council.

"Consortium on Emerging Directions in Audience Research". Consortium (2014-2017) led by Ranjana Das (University of Surrey) and Brita Ytre-Arne, funded by Arts and Humanities Research Council, UK.