• E-mailHallvard.Moe@uib.no
  • Phone+47 55 58 91 13
  • Visitor Address
    Fosswinckelsgt. 6
  • Postal Address
    Postboks 7802
    5020 Bergen

Together with Brita Ytre-Arne, I head the Bergen Media Use Research group at our department. 

Basically, I am interested in how media matter for democracy. In modern democratic societies, it is common to think that the media are key for the people's rule: The idea is that the media constitute the infrastructure for the public sphere, as channels and arenas where information about politics can be disseminated and discussed, and where the citizens can present their problems for the rulers. I am interested in how well this idea works in practice - at different times through history, with different media technologies, and under different regimes. 

In my PhD thesis, I studies how media policy in different countries facilitated such a role in the internet era through the regulation of publicly funded broadcasting institutions like the BBC and NRK. A main finding was that media policy, and the regulation of these institutions, did not acknowledge the features that make the web stand out from other media platforms, while at the same time these organisations operated as public service media across platforms. I later studied how such institutions used social media .


Together with colleagues at the University of Oslo and at our department, I have also analyzed media systems in the Nordic region. A key point has been to show what is often referred to as the Nordic welfare state model cannot be understood without concern for the media. 

I have also been interested in how social media like Twitter is used for political debate. With Anders Olof Larsson, I have worked on analyses of Twitter useduring election campaigns in Norway, Sweden and Denmark. This collaboration also led to contributions to debates on research ethics and methods for internet research. The empirical analysis have among other things confirmed the hunch that attention is unevenly distributed online, and that it pays to have a position offline to get heard online.

I teach courses on media and democracy, media use, new media technologies, media policy, media institutions and media history.

The most recent master course I have taught are  News use, online media and democracy (autumn 2017), Advanced topic in media use research (autumn 2019). Spring 2020, i taught a course for exchange students on Norwegian media, and during autumn 2020 the indroductory course to media and communication in our program.

I also supervise master students and PhD-candidates. Get in touch to discuss project ideas!

  • 2020. Temporal ambivalences in smartphone use: Conflicting flows, conflicting responsibilities. New Media & Society. 1715-1732.
  • 2020. Methods for datafication, datafication of methods: Introduction to the Special Issue . European Journal of Communication.
  • 2020. Enabling Cultural Policies? Culture, Capabilities and Citizenship. International Journal of Communication.
  • 2020. Deliberative systems theory and citizens’ use of online media: testing a critical theory of democracy on a high achiever. Political Studies.
  • 2019. Wikipedia as an arena and source for the public: a scandinavian comparison of "Islam". Javnost - The Public. 177-193.
  • 2019. Why free news matters for social inequality. Comparing willingness to pay for news in the Nordic region.
  • 2019. Text as Data I: Document Analysis. 14 pages.
  • 2019. Informerte borgere? Offentlig tilknytning, mediebruk og demokrati.
  • 2019. Distributed Readiness Citizenship: A Realistic, Normative Concept for Citizens’ Public Connection . Communication Theory. 1-21.
  • 2019. Comparing Platform "Ranking Cultures" Across Languages: The Case of Islam on YouTube in Scandinavia. Social Media + Society. 1-10.
  • 2019. Between ritual and information: Three phases of Norwegian news audiences’ sense-making of the election of Donald Trump. Journalism - Theory, Practice & Criticism. 1-17.
  • 2018. Automatiserte versus selvrapporterte publikumspraksiser? Metodiske utfordringer med tv-metere og spørreundersøkelser. Norsk Medietidsskrift. 1-30.
  • 2018. Approximately Informed, Occasionally Monitorial? Reconsidering Normative Citizen Ideals. The International Journal of Press/Politics. 227-246.
  • 2017. Public service media, universality and personalisation through algorithms: mapping strategies and exploring dilemmas. Media, Culture and Society. 875-892.
  • 2017. Perceptions of journalistic bias: Party preferences, media trust and attitudes towards immigration. 29 pages.
  • 2017. Liberalisering og differensiering. 66 pages.
  • 2017. Digitale tider. 63 pages.
  • 2017. A sociocultural approach to study public connection across and beyond media: The example of Norway. Convergence. The International Journal of Research into New Media Technologies. 391-408.
  • 2016. Why Media Researchers Don't Care about Teletext. 16 pages.
  • 2016. What we talk about when talk about “media independence”. Javnost - The Public. 105-119.
  • 2016. The Media Welfare State: Nordic Media in Times of Change. 8 pages.
  • 2016. Teletext in Europe: From the Analog to the Digital Era. Nordicom.
  • 2016. Teletext in Europe. An Introductory Guide to the Book. 9-12.
  • 2016. Social Media. 5 pages. In:
    • 2016. The International Encyclopedia of Communication Theory and Philosophy.
  • 2016. Sampling Liquid Journalism. 15 pages.
  • 2016. Rearticulating audience engagement: social media and television. 99-107.
  • 2016. Postscript: Lessons from analyses of a forgotten medium. 5 pages.
  • 2016. From Emerging to Established? A Comparison of Twitter Use during Swedish Election Campaigns in 2010 and 2014. 14 pages.
  • 2016. Freedom of Information and Divides in the Digital Age. Teletext and Internet Use in Norway. 20 pages.
  • 2016. Continuity and change in public service news online: a longitudinal analysis of the Norwegian Broadcasting Corporation. Journalism Studies. 952-970.
  • 2016. Beyond the Buzz: Why Media Policy Researchers Should Study Teletext. 17 pages.
  • 2015. Untangling a complex media system: A comparative study of Twitter-linking practices during three Scandinavian election campaigns. 20 pages.
  • 2015. Twitter på tvers - koblinger mellom journalister og politikere. Norsk Medietidsskrift. 20 pages.
  • 2015. Social Media and Election Campaigns - Key Tendencies and Ways Forward. Routledge.
  • 2015. Renewing the Public Service Media Remit. 18 pages.
  • 2015. Introduction: Social Media and Election Campaigns: Key Tendencies and Ways Forward. 1-10.
  • 2015. Bots or journalists? News sharing on Twitter. Communications. 361-370.
  • 2014. What We Talk about When We Talk about "The Market": Conceptual Contestation in Contemporary Media Policy Research. Journal of Information Policy. 327-341.
  • 2014. Twitter in politics and elections: insights from Scandinavia. 12 pages.
  • 2014. Triumph of the underdogs? Comparing Twitter use by political actors during two Norwegian election campaigns. Sage Open. 13 pages.
  • 2014. The functions of buzzwords: A comparison of 'Web 2.0' and 'telematics'. First Monday.
  • 2014. The Media Welfare State. Nordic Media in the Digital Era.
  • 2014. Structural layers of communication on Twitter. 14 pages.
  • 2014. European State-Aid Control and PSB: Competition Policy Clashing or Matching with Public Interest Objectives? 16 pages.
  • 2014. Comparing "Public Value" as a media policy term in Europe. 20 pages.
  • 2013. Untangling a complex media system: A comparative study of Twitter-linking practices during three Scandinavian election campaigns. Information, Communication & Society. 775-794.
  • 2013. The arm's length principle in Nordic public broadcasting regulation. 18 pages.
  • 2013. Representation or Participation? Twitter use during the 2011 Danish Election Campaign. Javnost - The Public. 71-88.
  • 2013. Public Service Broadcasting and Social Networking Sites: The Norwegian Broadcasting Corporation on Facebook. Media International Australia: Incorporating Culture & Policy. 114-122.
  • 2013. Metodebok for mediefag, 4. utgave.
  • 2013. From fear of television to fear for television: five political debates about new technologies. Media History. 213-227.
  • 2013. A Critique of 'Media Governance'. 11 pages.
  • 2012. Who participates and how? Twitter as an arena for public debate about the data retention directive in Norway. International Journal of Communication. 1222-1244.
  • 2012. What We Talk About When We Talk About Document Analysis. 19 pages.
  • 2012. Twitterbruk under valgkampen 2011 (rapport). Norsk Medietidsskrift. 151-163.
  • 2012. To test or not to test: Comparing the development of ex ante public service media assessments in Flanders and Norway. International Journal of Media & Cultural Politics. 31-49.
  • 2012. Television, broadcasting, flow: key metaphors in online media theory? 28 pages.
  • 2012. Studying political microblogging: Twitter users in the 2010 Swedish election campaign. New Media & Society. 729-747.
  • 2012. Public service news on the web: a large-scale content analysis of the Norwegian broadcasting corporation's online news. Journalism Studies. 90-106.
  • 2012. Methodological and Ethical Challenges Associated with Large-Scale Analyses of Online Political Communication. 117-126.
  • 2012. How to Preserve the Broadcating Licence Fee: The Case of Norway. Journal of Media Business Studies. 55-69.
  • 2012. Det underforståtte i mediepolitikken. Eksempelet formidlingsplikt. Nordicom Information. 23-36.
  • 2012. Between Public Service and Commercial Venture: The Norwegian Broadcasting Corporation on the Web 1994-2000. 14 pages.
  • 2011. The Public Sphere: Vol I-IV. Sage Publications.
  • 2011. Mapping the Norwegian Blogosphere: Methodological Challenges in Internationalizing Internet Research. Social science computer review. 313-326.
  • 2011. Introduction: The Political Public Sphere. vii-xiii.
  • 2011. Introduction: The Future of the Public Sphere. vii-xv.
  • 2011. Introduction: The Cultural Public Sphere. ix-xviii.
  • 2011. Introduction: Discovering the Public Sphere. xxxvii-xliii.
  • 2011. General Introduction. xxxi-xxxvi.
  • 2011. Exporting the Public Value Test. The Regulation of Public Broadcasters' New Media Services Across Europe. Nordicom.
  • 2011. Ex Ante Tests in Europe. From Diverging Perspectives to Infinite Conclusions. 7 pages.
  • 2011. Defining public service beyond broadcasting: the legitimacy of different approaches. The International Journal of Cultural Policy. 52-68.
  • 2011. Changing relations: Class, Education and Cultural Capital. Poetics. 507-529.
  • 2010. The idea of the public sphere : a reader. Lexington Books.
  • 2010. The digital public sphere : challenges for media policy. Nordicom.
  • 2010. TV - en innføring. Universitetsforlaget.
  • 2010. Notions of the Public in Public Service Broadcasting Policy for the Digital Era. 16 pages.
  • 2010. Nettmedier og offentligheten. Vox Publicas netthøring om NRK-plakaten. Norsk Medietidsskrift. 4-25.
  • 2010. Introduction: The Digital Public Sphere. Challenges for Media Policy. 10 pages.
  • 2010. Introduction to Seyla Benhabib. 279-279.
  • 2010. Introduction to Section V: Current Challenges. 235-237.
  • 2010. Introduction to Chantal Mouffe. 270-270.
  • 2010. Introduction to Bernhard Peters. 1 pages.
  • 2010. Governing Public Service Broadcasting: ‘‘Public Value Tests’’ in Different National Contexts. Communication, Culture & Critique. 207-223.
  • 2010. Editors' Introduction. 16 pages.

More information in national current research information system (CRIStin)

Information about projects and publications can also be found on Academia.edu.

2020-2028 "MediaFutures: Research Centre for Responsible Media Technology & Innovation". Researcher. Funded by the Research Council of Norway, headed by Christoph Trattner, Uni Bergen. Centre website.

2020-2022 “Datafication, Media and Democracy: Transformation of news work in datafied society”. Supervisor, EU Marie Curie postdoc project with Ana Milolojevic.

2020-2021 "Freedom of Speech in Norway 2020-2022". Work package leader, funded by Freedom of Speech Foundation, headed by Kjersti Thorbjørnsrud, ISF. 

2019-2023 "Intrusive media, ambivalent users, and digital detox" (Digitox). Partner, funded by The Research Council of Norway, headed by Trine Syvertsen, Uni Oslo. Project website.

2016-2021 "Mediebruk, kultur og offentlig tilknytning: Informasjonsfrihet i 'stordata'ens tidsalder''" (MeCIn). Prosjektleder. Finansiert gjennom Norsk forskningsråds KULMEDIA-program. Project website.

2016-2020 "The Immigration Issue in Scandinavian Public Spheres 1970-2015" (SCANPUB). Prosjektdeltager. Finansiert gjennom Norsk forskningsråds TOPPFORSK-program. Prosjektleder: Jostein Gripsrud. Project website.

2013-2014 "A Longitudinal Analysis of the NRK Online News”. Project manager, funded by Rådet for anvendt medieforskning. Cooperation with the group Measuring Online News Content (MONC).

2009-2012 "Online media participation and the transformation of the public sphere". Funded by the Research Council of Norway.

2008-2010 "Class, higher education, media use and cultural taste". w/Jostein Gripsrud and Jan Fredrik Hovden, funded by Rådet for anvendt medieforskning.

2004-2008 "Public Broadcasters, the Internet, and Democracy. Comparing Policy and Exploring Public Service Media Online". PhD project.