Jill Madeleine Walker Rettberg's picture

Jill Madeleine Walker Rettberg

Professor, Leader of the Digital Culture Research Group
  • E-mailJill.Walker.Rettberg@uib.no
  • Phone+47 55 58 84 31
  • Visitor Address
    HF-bygget, Sydnesplassen 7
    5007 Bergen
  • Postal Address
    Postboks 7805
    5020 Bergen

Jill Walker Rettberg is professor of digital culture at the University of Bergen in Norway and Principal Investigator of the ERC project MACHINE VISION: Machine Vision in Everyday Life: Playful Interactions with Visual Technologies in Digital Art, Games, Narratives and Social Media. The main goal of this five-year project is to develop frameworks for analysing how contemporary visual technologies such as facial recognition, deepfakes and image filtering affect our perception of and relationship to the world. 

She also leads the Digital Humanities Network at the University of Bergen, and has a keen interest in digital methods in the humanities, especially visualisations and network analysis. Rettberg also leads the Digital Culture Research Group, with around a dozen PhDs and postdocs in addition to several tenured members. She is a member of the Network for Games Research and Bergen Electronic Literature Research Group

Rettberg's first research interests were storytelling and self-representation in social media, building upon a foundation of digital art, electronic literature and digital humanities. Narrative remains a key interest. In the Machine Vision project, Rettberg's team studies how machine vision technologies are represented in art, games and narratives. She has a particular interest in how narrative develops in new genres, like blogging, Snapchat, online diaries or even self-tracking apps. A paper forthcoming in the Journal of Popular Culture explores the development of we-narrative (the third person plural voice) in the popular TV show SKAM, which integrates social media as a key element of its narration (preprint available). Looking forwards, she is interested in exploring the intertwining of algorithmic systems with narrative, both as authors experiment with machine learning, and as digital media increasingly use algorithms to generate and assemble content. 

Professor Rettberg's book Machine Vision: How Algorithms are Changing the Way We See the World is forthcoming on Polity Press in 2021. Her previous book, Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves, was published as an open access monograph by Palgrave in October 2014, and can be freely downloaded. Her book Blogging was published in a 2nd edition by Polity Press in 2014, and she has also co-edited an anthology of critical writing on World of Warcraft (MIT Press 2008).

Jill Walker Rettberg has shared her research in social media since October 2000, when she started her still-active research blog, jill/txt. In 2016, she began making research stories for Snapchat, which you can follow by adding jilltxt on Snapchat, or you can see an archive of selected Snapchat Research Stories on YouTube. Rettberg's pioneering use of Snapchat was written up in the Chronicle of Higher Education in April 2016, and was awarded the John Lovas Memorial Award by Kairos Journal in June 2017. Rettberg is also an active participant in debates on Twitter, Facebook and in Norwegian newspapers, and is a frequent expert source in Norwegian media. 

Rettberg won the Meltzer Foundation Prize for Excellence in Research Dissemination in 2006.

Course development and teaching 

Jill Walker Rettberg has been responsible for developing and teaching courses at the undergraduate and graduate level on games, electronic literature, digital art, social media, critical digital culture theory, web design and machine vision.

PhD Supervision

Rettberg is currently the main supervisor for one PhD student, Henning Skarbø, who was recently awarded a public sector PhD. His project is a collaboration between Digital Culture at UiB and the hospital, and will develop a conversational app for chronic patients, combining humanistic theories of digital culture with human-computer conversational design. 

She is also co-supervisor for Elisabeth Nesheim here at UiB, who is writing a PhD on haptic interfaces in digital art, and is a dissertation committee member for Sara Raffel, who is writing her PhD on storytelling in virtual reality, at the University of Central Florida in Orlando.

Rettberg has been an opponent at three PhD defences, at the University of Copenhagen, Tallinn University and the University of Stavanger. She was a mentor at the Doctoral Consortium at the 2015 Association of Internet Researchers conference, and in 2017, she was a jury member for the Association of Internet Researchers' prize for best PhD dissertation.

Many of Jill Walker Rettberg's publications are open access, and can be accessed either through her Google Scholar profile, her ResearchGate profile or Bergen Open Research Archive

  • 2020. “Nobody is ever alone”: The use of social media narrative to include the viewer in SKAM. Journal of Popular Culture.
  • 2020. Ways of knowing with data visualizations. 14 pages.
  • 2020. Situated Data Analysis: A New Method for Analysing Encoded Power Relationships in Social Media Platforms and Apps. Humanities & Social Sciences Communications.
  • 2020. Online Diaries and Blogs. 14 pages.
  • 2020. Book Review: Automated Media. Convergence. The International Journal of Research into New Media Technologies.
  • 2019. When Personal Data Becomes Big Data: Quantifying and Visualising Strava Workouts.
  • 2019. Virale fortellinger. Morgenbladet.
  • 2019. Using Network Analysis to Understand Cultural Representations of Machine Vision.
  • 2019. The Machine Vision Database: Machine Vision in Art, Games and Narratives.
  • 2019. Snapchat Research Stories. Hyperrhiz: The New Media Culture.
  • 2019. Seeing Through Algorithms: The algorithmic production of everyday photographs. Norsk Medietidsskrift. 1-20.
  • 2019. Maskinsyn: Et algoritmisk blikk på verden?
  • 2019. Mapping Cultural Representations of Machine Vision: Developing Methods to Analyse Games, Art and Narratives. ACM Hypertext Proceedings. 97-101.
  • 2019. Mapping Cultural Representations of Machine Vision: Developing Methods to Analyse Games, Art and Narratives.
  • 2019. Machine Vision: Selfie Filters and Image Recognition Algorithms as Technical Cognitive Systems (Or: Do Aesthetic Inference Algorithms Weep?).
  • 2019. Machine Vision: Selfie Filters and Image Recognition Algorithms as Technical Cognitive Systems.
  • 2019. Machine Vision in Everyday Life: Playful Interactions with Visual Technologies in Digital Art, Games, Narratives and Social Media .
  • 2019. Machine Images: from Vertov’s Kino-Eye to Deep Fakes and Selfie Lenses.
  • 2019. Lager rollespill på museet.
  • 2019. Kake-eller-død-dilemmaet. Morgenbladet. 22-22.
  • 2019. Instagram Moments.
  • 2019. Hva kan datavisualisering formidle? .
  • 2019. How art, games and stories can help us develop ethical machine vision .
  • 2019. Haunted Cameras and the Agency of Technology .
  • 2019. Forskernes gullgruve har etiske problemer. Morgenbladet.
  • 2019. Du, jeg og robotene.
  • 2019. Digital uhygge. Morgenbladet.
  • 2019. Algoritmenes dom over liv og død. Morgenbladet. 24-24.
  • 2018. Åpningstale om DNA-portretter på utstillingsåpning av Heather Dewey-Hagborgs kunstverk "Probably Chelsea".
  • 2018. The Voice of the Crowd: Collective Narration Online.
  • 2018. Så lett kan du bli lurt av manipulerte videoer på nett.
  • 2018. Survival Kit in the Age of Technology.
  • 2018. Sublime visualiseringer av stordata. Fra tall til figurer - en blogg om datavisualisering.
  • 2018. Styrt av algoritmer? Digital kompetanse i et algoritmisk samfunn.
  • 2018. Snapchat: Phatic Communication and Ephemeral Social Media. 9 pages.
  • 2018. Prisen for en digital skole. Bergens Tidende.
  • 2018. Når digitaliseringen endrer samfunnet blir gapet enda større for de som faller utenfor.
  • 2018. Nå kan hvem som helst lage falske videoer.
  • 2018. Følelser og kunnskap: retorikken bak en datavisualisering.
  • 2018. Faces, Data and Identity.
  • 2018. Et samfunn styrt av algoritmer.
  • 2018. Digital skjønnhetsmal. Morgenbladet. 18-18.
  • 2018. Brows, contour, lips, lashes: How the ‘full-beat face’ took over the Internet.
  • 2018. Apps as Companions: How Quantified Self Apps Become Our Audience and Our Companions. 16 pages.
  • 2018. Ansiktsgjenkjenning kan plukke ut kriminelle i folkemengder.
  • 2017. The Selfie Course: More than a MOOC. 15 pages.
  • 2017. Sosiale medier for forskere.
  • 2017. Snapchat and the SnapMap: Collective, Ephemeral Stories about Public Events.
  • 2017. Self-representation in social media. 14 pages.
  • 2017. Research Council of Norway grants: How are applications evaluated and funds dispersed?
  • 2017. Our Stories on Snapchat: Collective Documentaries?
  • 2017. Mobile spotting in the media – ultimate transparency or the death of privacy?
  • 2017. Live Stories on Snapchat: User and Research Dilemmas.
  • 2017. Hand Signs for Lip-syncing: The Emergence of a Gestural Language on Musical.ly as a Video-Based Equivalent to Emoji. Social Media + Society.
  • 2017. Biometric Citizens: Adapting Our Selfies To Machine Vision. 8 pages.
  • 2016. Machine Vision as Viewed Through Art. Hostile Other or Part of Ourselves?
  • 2016. Jenter og kvinners bruk av nettet.
  • 2016. Garments of Paradise: Wearable Discourse in the Digital Age by Susan Elizabeth Ryan (review). Technology and Culture. 502-504.
  • 2016. Apps as Companions: How Quantified Self Apps Become Our Audience and Our Companions.
  • 2016. Anmeldelse av Victoria Flanagan: Technology and Identity in Young Adult: The Posthuman Subject. Barnboken.
  • 2016. 'Now Objects Perceive Me': Art that Interrogates Machine Vision.
  • 2015. The Data Sprint Approach: Exploring the field of Digital Humanities through Amazon’s Application Programming Interface. Digital Humanities Quarterly.
  • 2015. Terrorists or cowards: negative portrayals of male Syrian refugees in social media. Feminist Media Studies. 3 pages.
  • 2015. Kid-E-Lit: Utstilling av elektronisk litteratur for barn og unge.
  • 2015. Corpses, Fetuses And Zombies: The Dehumanization of Media Users in Science Fiction and Mainstream Media.
  • 2015. Chromatic algorithms: Synthetic color, computer art, and aesthetics after code. New Media & Society. 1192-1196.
  • 2014. What Can't We Measure in a Quantified World?
  • 2014. Visualising Networks of Electronic Literature: Dissertations and the Creative Works They Cite. Electronic Book Review (EBR).
  • 2014. Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves.
  • 2014. New Directions in the Digital Humanities: Database Visualization Research Based on the ELMCIP Electronic Literature Knowledge Base.
  • 2014. Life Poetry Told by Sensors (Opening Keynote).
  • 2014. Hoaxes.
  • 2014. Forskning bør være gratis. NRK Ytring.
  • 2014. Email Novel.
  • 2014. Electronic Literature Communities. 17 pages.
  • 2014. Collaborative Creativity in New Media: Roundtable.
  • 2014. "Angsten for medienes umenneskeliggjørende virkning”: Fremtidsmedier sett gjennom science fiction. En respons til Jon Bing. Norsk Medietidsskrift. 323-340.
  • 2013. Å bruke ELMCIPs kunnskapsbase i elektronisk litteratur i undervisningen.
  • 2013. Ungdom og sosiale medier.
  • 2013. The Emergence of Electronic Literature: Library Exhibition at the University of Bergen Humanities Library.
  • 2013. Norsk blogghistorie: erindringer fra årtusenskiftet. 14 pages.
  • 2013. NOU 2013: 2 Hindre for digital verdiskaping. .
  • 2013. Mining the Knowledge Base: Exploring Methodologies for Analysing the Field of Electronic Literature.
  • 2013. Medierike ebøker – nye sjangrer eller remediering?
  • 2013. Elektronisk Litteratur fra 1970 -tallet til i dag.
  • 2013. Blogging. -.
  • 2013. A Network Analysis of Dissertations About Electronic Literature.
  • 2012. Telling our Stories: Technologically Mediated Self-Representations.
  • 2012. Sharing Photos: Filtering Moments of Life in Social Media.
  • 2012. LinkedIn som arbeidsverktøy.
  • 2012. Electronic Literature Seen from a Distance: The Beginnings of a Field. Dichtung-Digital.
  • 2012. Digital dannelse: Hva trenger vi å kunne for å delta i dagens digitale tekstkultur?
  • 2012. Den elektronisk litteraturen kommer! Bloggpost for NRKs bokblogg.
  • 2011. The Genealogy of a Creative Community: Why is Afternoon the "Grandaddy" of Hypertext Fiction?
  • 2011. Student Research Using the ELMCIP Knowledge Base.
  • 2011. Student Research Using the ELMCIP Knowledge Base.
  • 2011. Interview with Jill Walker Rettberg. ACM SIGWEB Newsletter.
  • 2011. Experiences with Geographical Collaborative Systems: Playfulness in Geosocial Networks and Geocaching.
  • 2010. Sosiale medier og HR.
  • 2010. Nye medier, nye fortellinger: elektronisk litteratur.
  • 2010. Feral hypertext: When hypertext literature escapes control. 16 pages.
  • 2010. Digitale tekster: blogging, Wikipedia og SMS. 12 pages.
  • 2010. Digital Media. 15 pages.
  • 2009. Unge utleverer seg på blogg.
  • 2009. Sosiale medier, virtuelle møtesteder.
  • 2009. Mediesamfunnet, institusjoner og digitale fortellinger. Norsk Medietidsskrift. 403-406.
  • 2009. Journalistikk i og med sosiale medier.
  • 2009. Intervju om mammablogging.
  • 2009. Hvorfor blogger vi om mammalivet?
  • 2009. Hvordan lykkes med blogging.
  • 2009. Hvordan kan sosiale medier brukes i forskningsformidling?
  • 2009. Has the Wikipedia grown up?
  • 2009. Flere leser Facebook enn VG på papir.
  • 2009. Diskusjon om sosiale medier i valgkampen med Heikki Holmås, Nikki Scheie og Jill Walker Rettberg.
  • 2009. Blogs, Literacies and the Collapse of Private and Public. Leonardo Electronic Almanac. 10 pages.
  • 2009. Blogging: fra massemedier til sosiale medier.
  • 2009. Blogging as a tool for reflection and learning.
  • 2009. 'Freshly Generated for You, and Barack Obama' How Social Media Represent Your Life. European Journal of Communication. 451-466.
  • 2009. "Freshly Generated for You, and Barack Obama": How Social Media Represent Your Life. European Journal of Communication. 451-466.
  • 2008. Tar tempen på blogging.
  • 2008. Sveip.
  • 2008. Sveip.
  • 2008. Sosiale nettverk på nett: OBS! Sjefen kan se at du gikk toppløs på stranden i sommer.
  • 2008. Selvpresentasjon på Hordaland kunstsenter.
  • 2008. Rapport frå Azeroth.
  • 2008. Quests in World of Warcraft: Deferral and Repetition. 18 pages.
  • 2008. Presentasjon av boken Digital Culture, Play, and Identity: A World of Warcraft Reader.
  • 2008. Introduction: "Orc Professor LFG," or Researching in Azeroth. 16 pages.
  • 2008. Intervju om blogging i NRK kulturnytt.
  • 2008. Innslag om World of Warcraft antologien på MM.
  • 2008. Hjelp av Obama Girl.
  • 2008. Forsker på dødsårsaker i World of Warcraft.
  • 2008. Forsker for å forstå WoW.
  • 2008. Feral Hypertext.
  • 2008. EU-utvalg vil kontrollere bloggere.
  • 2008. Digital Culture, Play, and Identity: A World of Warcraft Reader. MIT Press.
  • 2008. Der alle har ei stemme.
  • 2008. Blogs, Literacies and the Collapse of Private and Public.
  • 2008. Blogging. 5.
  • 2008. Bloggere får mer status.
  • 2008. Blogger seg til inntekter.
  • 2008. Bloggeksperten.
  • 2008. - På linje med verdens verste diktaturer.
  • 2007. World of Warcraft som globalisert spillverden. Bergens Tidende.
  • 2007. Virtuell politikk.
  • 2007. Uvande med IKT-verkty i undervisninga.
  • 2007. Til kamp mot tidsskriftforlag.
  • 2007. Sex, politikk og YouTube. Bergens Tidende.
  • 2007. På nett med HF.
  • 2007. Profesjonell blogging (hvorfor blogging er bedre enn reklame).
  • 2007. Monetizing the Blog.
  • 2007. Litteratur på nettet: en innføring i elektronisk litteratur. Norsklæreren. 59-60.
  • 2007. Kildekritikk på nettet.
  • 2007. Intervju om nettsamfunn på TV2 Nyhetskanalen.
  • 2007. Født som nettbruker? Bruk av blogg og wiki blant dagens studenter.
  • 2007. Blogs, Literacies and the Collapse of Private and Public.
  • 2007. Blogs and Appropriation.
  • 2007. A Network of Quests in World of Warcraft. 4 pages.
  • 2007. -Bryter etiske retningslinjer.
  • 2006. פני באלבום של כולם.
  • 2006. The Me Everybody Knows.
  • 2006. Taletrengsel på nettet.
  • 2006. Software tracks mood swings of blogosphere.
  • 2006. Network Literacy: Learning with Blogging and Web 2.0.
  • 2006. Nettformidling 2.0.
  • 2006. Men e-boka var ikke død.
  • 2006. Klikk for ny litteratur.
  • 2006. Internett forklart for teknologen og samfunnsviteren. Norsk Medietidsskrift. 188-189.
  • 2006. Interaktion i digitala miljöer.
  • 2006. Institutional Repositories: A Researcher Point of View.
  • 2006. Høytrykk i blogosfæren.
  • 2006. Hundre tusen kroner til forskningsblogg fra Bergen.
  • 2006. Hordene inntar humanistisk informatikk.
  • 2006. Har verdens største rollespill som pensum.
  • 2006. From Places to Connections.
  • 2006. From Bards to Blogs.
  • 2006. Formidlingspris til Walker og Kaland.
  • 2006. Feral Textuality: Blogs and Other Undomesticated Hypertexts.
  • 2006. Elinor.nu: En katalog over elektronisk litteratur i Norden.
  • 2006. Elektronisk litteratur samles på nett.
  • 2006. Blogging, informasjonsarbeid og markedsføring.
  • 2006. Blogging og læring.
  • 2006. Blogging from Inside the Ivory Tower.
  • 2006. Bloggforsker tildeles Meltzerprisen.
  • 2006. Bidro til viktig elevdrapsdiskusjon.
  • 2006. Amatører blir kjendiser på YouTube.
  • 2005. Yndlingsplassen.
  • 2005. Weblogs: Learning in Public. On the Horizon. 112-118.
  • 2005. New Kids on the Blog.
  • 2005. Links and Power: The Political Economy of Linking on the Web. Library Trends. 524-529.
  • 2005. Kulturbeitet: innslag om digitale fortellinger.
  • 2005. Intervju i Norgesglasset om blogging og forskning.
  • 2005. Innslag i TV2 nyhetene kl 21: om farer for ungdom ved chatting.
  • 2005. IT-næringen etterlyser ny kompetanse.
  • 2005. Feral Hypertext: When Hypertext Literature Escapes Control.
  • 2005. Distributed Narrative: Telling Stories Across Networks. 13 pages.
  • 2005. Digitaliserte tanker.
  • 2005. Digitaliserte tanker.
  • 2005. Digital ungdomskultur: Blogging, nettdagbøker og deiligst.no.
  • 2005. - Blogging kan endre verdensbildet.

More information in national current research information system (CRIStin)

2017: John Lovaas Memorial Award, for the Snapchat Research Stories.

2006: Prize for Excellence in Research Dissemination (NOK 100,000 / $15,000) from the Meltzer Foundation.

1999: Ted Nelson Newcomer Award for best paper by a newcomer to the ACM Hypertext  conference.