Johan Sandborg is Professor in Fine Art. He was previously Pro Dean at Bergen Academy of Art and Design and Interim Pro Dean at KMD, where he had a specific responsibility for monitoring and developing research strategy at the Academy. Johan Sandborg has worked extensively as a photographic artist since 1978 and has had major exhibitions in Norway, Europe and America. His work spans from personal snapshots, photographic landscapes to digitally generated images, and deals with the relationship between the reader and the photographic image. "The photographic image is by far one of the most dominate object in the western culture. We rely on it to make sense of the world around us. Though it's surface we experience events that are beyond our immediate surroundings. In many cases we trust the photographic image more that we trust our eyes. As an artist I'm skeptical of this ease of acceptance, but at the same time I'm fascinated by luring powers of the photographic picture.Now today with the onslaughter of AI it is even more importent to maintain an ongoing discussion around the credibility of the photograhy image.