Communicating animal research - why and how!


Organized by:

  • Fondazione Guido Bernardini (FGB)
  • University of Bergen
  • Biomedical Research Foundation of the Academy of Athens

Additional contributors

  • Understanding Animal Research

Aim of event: To improve communications on animal research

Learning outcomes for participants 

  • Increased awareness of the importance of clear, transparent and open communication and proactive engagement with the public on matters relating to animal research

  • Improved understanding of how to communicate about animal research (e.g. where, what and how).

  • Improved communication skills (including oral, visual and written) 


Target audience: Scientists/researchers; laboratory animal veterinarians; animal technologists and other animal care personnel; members of local, regional or national ethics committees; competent authorities and regulators; press or public relations officers.

Topics to be addressed

Why is it important to talk about animal research?

  • What do the public want to know about animal research?

    • the science, ethical and animal welfare issues, harms and benefits, regulations?

  • Types of communication

  • ‘Shop-window’ - websites and social media content

  • Public engagement - face to face communication

  • Media - broadcast information (what does the media want or ‘expect’)

  • Internal (within institution) communication

  • Proactive versus reactive communication

  • Openness versus defensiveness

  • Communicating versus ‘engaging’?

  • Challenges I - how to communicate complex information in lay language (including writing of NTS) 

  • Challenges II - being open about harms to animals and scientific limitations of animal research 


Practice- Workshop

  • Writing NTS
  • Social media

  • Interview practice with a professional journalist (optional)


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