What are the challenges facing audience measurement, with users on multiple devices, multiple platforms and the accuracy differing between platforms. Is measurement of moving images different from other media?
With contributions from:
* Professor Irene Costera-Meijer (Vrie Universiteit Amsterdam)
Irene is a professor in Journalism Studies at Vrije Universiteit Amsterdam. She is an international leading researcher in user/audience studies with a particular focus on news consumption and she has led several projects, both academic and in cooperation with the media industry. Her current interest is news studies centred on the user/audience with an special attention to the audiences perspectives, experiences and needs, beyond click-counting, market shares and circulation figures/numbers.
* Eivind Hjertholm Fiskerud (Schibsted)
Eivind is head of data and analytics at Schibsted Norway. He is leading all data analytics related to innovation around the production and sales of Schibsted´s titles Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen and Aftenposten.
* Kristian Tolonen (NRK)
Is Head of Audience Research at NRK. He has been at NRK since 1997 and seen the evolution of trends in viewing and audience measurement. He is concerned about the reliability of audience measurement in an age where viewers access the same content on different screens, where the collection of data may work to different standards and makes comparison, which makes aggregation and comparison difficult.