Sosiologisk institutt

Why did the world's cheapest car fail?


Tata Motors launched its new super-cheap ‘people's car’ in 2008. Seven years after the launch, the car has barely made an impact on the Indian car market and is widely regarded as a failure. Why? Kenneth Bo Nielsen, postdoctoral fellow at the Department of Sociology, tries to find the answer in an article co-written with Harold Wilwhite. The article in "Contemporary South Asia" can be found here.