The (public) charm of everyday life: Self surveillance among Norwegian influencers

Influencers have stretched the boundaries of public communication. To find out more about influencers´s identity building, Camilla Mjøen Lien wanted to investigate whether their extensive self-exposure in reality is a form of self-surveillance. In her master thesis in Media Studies Camilla found that social media influencers build their public identities and marketing value on two types of self-surveillance, which she termed personal and material self-surveillance.

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