The (public) charm of everyday life: Self surveillance among Norwegian influencers

Influencers have stretched the boundaries of public communication. To find out more about influencers´s identity building, Camilla Mjøen Lien wanted to investigate whether their extensive self-exposure in reality is a form of self-surveillance. In her master thesis in Media Studies Camilla found that social media influencers build their public identities and marketing value on two types of self-surveillance, which she termed personal and material self-surveillance.

Camill Mjøen Lien

Main content

Camilla graduated from UiB in 2019, and started working as a communication and project manager even before finishing her degree. Her master project on influencers was crucial to get the job, and she is actively using her experience from ViSmedia in her everyday work.  

Entrepreneurial tool

Camilla holds a permanent position working with Friskus.com, an entrepreneurial tool which makes it easier for people to find activities and voluntary assignments in their neighborhoods. She uses theories from her graduate studies to advise municipalities in their communication strategies on activities, and to inspire them to give voluntary teams and organizations an opportunity to be opinion leaders in making their activities visible and easily accessible.

Appreciated the feedback

“As a master student within the ViSmedia project, I really appreciated the feedback from experienced researchers, and the opportunities to present and discuss my work within a larger group with much competence. I found it especially valuable to listen to other researchers, as well as getting experience with simplifying complex theories.” Camilla says these experiences have been of crucial importance to her when making the communication of complex technical tools easy and understandable to larger audiences.  

Here is Camilla´s full thesis in Norwegian