Hidden in Plain Sight: Microcelebrities navigating visibility and surveillance on Twitter

Image of person's right fist held in the air.
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Velkommen til lunsjseminar med Özlem Demirkol Tønnesen, organisert av Mediebruksgruppen på Institutt for informasjons- og medievitenskap.



On social media, microcelebrities and influencers play various roles and hold immense power as “focusers of attention” (Tufekci, 2013). This project was formed as an intervention to the growing interest these content creators receive in academic research for their ability to guide their audiences towards products and lifestyles they promote, while the similar effects they may produce when sharing political opinions, viewpoints and behaviors are neglected.

This talk is based on Özlem's PhD research into Turkish Twitter microcelebrities and how they express antigovernment viewpoints and navigate the tensions between self-expression and self-preservation under an authoritarian regimese. Drawing from an analysis of tweets by 97 microcelebrity accounts in the 3-months leading up to the 2018 Turkish elections, she discusses how these accounts consider sharing political opinions and news as a duty despite apparent risks and express their thoughts through a narration of everyday life and daily events by formulating a language that is understood by subgroups who are acclimated to the platform culture. 

Innleder: Özlem Demirkol Tønnesen

Özlem Demirkol Tønnesen is er postdoktor i ERC-prosjektet PREPARE - Distributed and prepared. A new theory of citizens` public connection networks in the age of datafication. Hun fullførte sin phd ved Universitety of Southampton.