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Research Centre: MediaFutures

Research Centre for Responsible Media Technology & Innovation

AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City. The centre develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding.

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Our group leads MediaFutures' WP3 on Media Content Production & Analysis. This work package will produce novel tools for computational journalism to produce quality generated content in terms of both trustworthiness and engagement as well as fact checking software. Central research questions are: How can we computationally produce unbiased, high-quality multi-modal content effectively? How can we analyse user-generated content accurately to generate more valuable insights? 

Our aim is to develop solutions that produce verified and relevant content effectively while employing engaging narratives. We will collaborate closely with media production companies to integrate and test the methods and tools we develop in realistic production settings, thus increasing industry relevance. Our ultimate objective is to analyse user-generated and other media content with respect to quality and validity, extract data, information and knowledge from media content and provide this to algorithms that support (semi-)automated multi-modal content production.