Event planning
Here you'll find some tips on how to plan events and communications initiatives.
Main content
When you are running a project or activity, you often need to get information to a target group. Perhaps you want them to understand a message or act in a particular way. It's a good idea to think about communications needs and ideas for action as early as possible in a project.
In bigger projects, it's important to bear these things in mind when planning communications initiatives:
• Aims of communication
• Target groups – Main message
• Channels
• Progress schedule
The goal of a communication plan is to define objectives, target audiences, and key messages.
It's also important to create an action plan that lists the communication activities you intend to carry out. These actions should have deadlines, and responsibilities for implementation should be clearly assigned.
Planning to host a seminar or conference?
Here, you’ll find general resources that can be useful during the planning process, helping you understand what to do and what to be aware of along the way—beforehand, on the day of the event, and afterward.
