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Media City Bergen companies pitch ideas for master projects

In Media City Bergen, master students can collaborate with companies such as TV 2 Digital, NRK, Vimond, Bergens Tidene, Mjoll and Everviz.

Katarina Kroken Ingvild Hagen og Kristin Mjelde, masterstudenter på MA i medie- og interaksjonsdesign Håvard Tveit, Chief Executive Officer, Everviz
Katarina Kroken, Ingvild Hagen og Kristin Mjelde, master students at MA in media and interaction design, and Håvard Tveit, Chief Executive Officer, Everviz
Photo:
Kurt Gjerde

- It is very good to have the opportunity to collaborate with the industry. We are much closer to "real life" here, says master's student Kristin Mjelde, MA in Media and Interaction Design, UiB in MCB.

It is very good to have the opportunity to collaborate with the industry. We are much closer to "real life" here.

Kristin Mjelde, master student

The Pitch: Innovation, media technology and production

How can one develop technology that can detect "fake news"? What should new digital weather services look like? Can we use artificial intelligence in streaming services in a good way? What are new ways to use digital maps in storytelling? How can we leverage media technology to develop slow TV concepts?

These are some of the topics the companies want to collaborate with students on at the Master of Media and Interaction Design, at the Department of Information and Media Science, UiB in Media City Bergen.

Lisa Marie Solheim og Stine Olsen Helland, masterstudenter på MA i medie- og interaksjonsdesign Steinar Søreide, Chief Technology Officer, Mjoll

Lisa Marie Solheim and Stine Olsen Helland, master students at MA in media and interaction design and Steinar Søreide, Chief Technology Officer, Mjoll

Photo:
Kurt Gjerde

- This is a really exciting opportunity for us to get in touch with and collaborate with the students, says Frode Drønen, Chief Technology Officer, in TV 2 Digital.

The students and companies discussed the ideas to find common interests with the goal of collaboration on the master's thesis.

It is important that our students work on authentic projects, which are similar to the situation in the industry.

Kristine Jørgensen, professor

Frode Drønen, Chief Technology Officer, TV 2 Digital.

Frode Haugland Pedersen, Product lead Regional, Bergens Tidene / Schibsted

Photo:
Kurt Gjerde

«MCB natives»

- The Master's students are "MCB natives". They have "grown up" here and understand how collaboration happens in MCB. It is a perfect match for connecting industry and research,”says Kristine Jørgensen, professor and director of the Master's program in Media and Interaction Design, UiB in MCB.

UiB offers six study programmes with close industry collaboration in Media City Bergen - including the dedicated technology and innovation programmes BA and MA in Media and Interaction Design, as well as PhD in Media Technology and Innovation.

- In Media City Bergen, we combine education and research, industry and practice, and innovation competence in new and novel ways, says Ole J.Mjøs, Professor and Academic Director for UiB in the media cluster.

Frode Drønen fra TV 2 snakker for studentene

Frode Drønen, Chief Technology Officer, TV 2 Digital.

Photo:
Kurt Gjerde

Hellum fra NRK

Thomas Hellum, Project Leader, NRK.

Photo:
Kurt Gjerde