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Global Health Priorities

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Launch of the special issue of Health Economics, Policy and Law entitled "Towards a Global Framework for Health Financing" edited by Trygve Ottersen, David Evans, Elias Mossialos, and John-Arne R√łttingen. At the University of Oslo, April 4th.
Imagine that you were to meet Bill Gates in a lift. You strike up a conversation and he asks you what you do. As it happens, you have just come up with an idea that you believe could change the world. In the approximately two minutes until the elevator reaches your floor, you decide to try to convince him that he should invest in your idea. What would you say?