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Publishing strategy

Here you can find tips and tools to use as part of your publishing strategy

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Having a publishing strategy can help your work be found and used more easily, aiding dissemination and communication of your research.

A publishing strategy encompasses the choices you make during the publication process, as well as what you do post-publication - for example, connecting your publications to an easily accessible publication record, or communication activities in social & traditional media. Maintaining an updated publication record and online identity can also help your visibility as a researcher.

Below you will find advice about publishing choices, and tips for maintaining an online presence.

Publishing choices

There are choices you can make during the writing and publishing process which may affect how your work is found and used:

  • Make sure you are recognisable: Publish using the same name if possible (e.g. consistent use of middle names). Even better - create a unique author ID to ensure that you can’t be confused with other authors, and provide it when you publish. We recommend ORCiD - you can read more about IDs below in "About: Academic profiles".
  • Choose titles and keywords carefully: Good choices here make your work more likely to be found when other researchers do their literature search. Include all relevant terms in the abstract and keywords of your publication. It is an advantage if key terms are included in the title; and bear in mind that starting a title with punctuation (e.g. #) or metaphors can impact findability.
  • Publish open access: Open science is beneficial for research and researchers[1]. There are several ways to publish openly – you can publish in OA journals, or in subscription-based transformative journals via the library’s publishing agreements, or you can archive publications in BORA. Data can be added to an subject repository, or UiBs Open Research Data repository. See our open access guidance here.
  • Choosing a journal: Several factors are important to consider; Does it support open access? How long does review take? Is it in the Norwegian Scientific Index? PhD on Track has a good overview of relevant questions to ask. In particular, database indexing can affect findability: Publishing in journals that are indexed in large, interdisciplinary databases like Web of Science or Scopus (or smaller databases relevant for your field) can help others find your work.

Your online identity and publication record

Your online identity can be made up of many elements – both private and academic. These range from employee pages to academic profiles to social media. Some general tips for maintaining your presence are:

  • Take control: Take control over your digital presence, ensuring that the information about you and your research is correct.
     
  • Keep it up to date: Update your research interests to reflect your current projects/applications and position, and avoid having old or contradictory profiles.
     
  • Decide what you want: Are you interested in social media and engaging in discussion? Maybe a high-engagement platform like academic twitter is for you. Do you think social media is a waste of time? Stick to the minimum - an ORCiD profile and updating your UiB profile page. Read about your options in the sections below.
     
  • Create profiles in (social) academic network sites and databases: Read about your options in the sections below.
     
  • Consider the online presence of your projects too: Projects can have accounts on twitter and academic social networking sites which allow followers, updates and sharing of publications (example: a UiB-led project on Twitter).

About: Your UiB profile page

All employees at UiB have their own profile webpage. This should be maintained, as when people google your name, this is likely to be amongst the top results!

It's good practice to write a short research statement so it’s immediately clear what you are working on - preferably one that is clear not only to other researchers in your field, but also to other researchers, students or journalists. You can also add fields of competence, and a publication list which is automatically updated from CRISTIN.

To ensure all your publications are included (also those published outside Norway) you can add a link to one of the author profiles mentioned below. You can also link your profile to your ORCiD record.

You can read more about your profile page in the employee pages and in UiBs brand guide.

About: Academic profiles (ORCiD, Google scholar, Publons, Scopus)

These include the services which focus on avoiding author ambiguity and profiling your activities (e.g. publishing, peer review).

Author ambiguity: ORCID, ResearcherID from Publons (Web of Science) and Scopus Author IDs (Elsevier) offer a solution to this problem, providing a unique identifier that distinguishes you from any other researchers - despite name changes or similiarities. We recommend that researchers use ORCiD, as it is a non-profit organisation focusing on privacy and researcher control. It can be included in your publications when publishing, or publications can be added to it later.

Profiling your activities: You can claim/create an author profile on ORCID, Google Scholar, Publons, Scopus or Microsoft Academic. These can be used to display a publication record, your interests and affiliation. Depending on the platform, you may also be able to add peer review, editorial activity, teaching, and a research statement. Some also provide statistics, for example citations or h-index.

Do you need guidance in how to set up a profile? Advice on which to platform choose? Are you wondering how to find your h-index or other statistics? Check our guide, "Profiles and Publishing statistics", on MittUiB.

About: Academic social network sites

Prominent academic social network sites include ResearchGate, Adademia.edu and Mendeley (Elsevier). On academic social network sites, you can:

  • establish a personal profile with academic information
  • share publications and data sets
  • follow other researchers or projects (and be followed)
  • engage in discussions and write messages
  • monitor your own impact and that of your peers by checking the number of views, downloads, and citations.

If you upload your publication, make sure that you are following copyright laws. You can find more information about copyright here. There can often be stricter rules around sharing your work in a commercial repository (academic social networking sites) than an institutional repository, so sharing in an institutional repository and linking to it may be an alternative.