University of Bergen Library

Publishing strategy

A good publishing strategy can increase the findability, accessibility and visibility of your work. Here you can find tips and guidance.

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Even if our work is of the highest quality, it will not be used unless others can find and access it. Having a publishing strategy for making your work findable, accessible and visible can help dissemination and communication of your research.

A publishing strategy encompasses the choices you make during the publication process as well as what you do post-publication. During publication this includes, for example, choosing the right journal and using the same terminology as your audience. After publication it might include updating your publication record, archiving your work, and communicating in social & traditional media.

Below you find some advice for your publishing strategy, aimed at increasing the findability, accessibility and visbility of your work.  


To increase the findability of your work you should think about your desired audience: who are they, what are they interested in knowing, and how do they search?

While writing: Choose titles and keywords carefully

Title, abstract and keywords can be used to attract the attention of a possible audience. They also affect whether your publications will be in the search results when others do a literature search in abstract databases and library catalogues. Ask yourself:  

  • What readership do I want to reach? 
  • What databases do they use to find literature? 
  • What terminology are they most likely to know and use when searching? 

Include relevant terminology in the abstract and keywords of your publication. It is also an advantage if key terms are included in the title; and bear in mind that starting a title with punctuation (e.g. #) or metaphors can impact findability.

While publishing: Choose the right journal/publisher

There are many aspects to think about when considering where to publish. Important criteria include whether there is a peer-review process, if the journal/publisher is ranked in the Norwegian Scientific Index, and whether or not the journal/publisher allows open access publishing and/or archiving in an open repository. However, to ensure findability of your work, you can also ask yourself:

  • What is the subject area of the journal/publisher?
  • Is it aimed at the audience you want to reach?
  • Do you yourself read content from this journal/publisher?
  • Do your peers publish there?
  • Will it help you make your work read and cited?
  • Is the journal indexed in relevant databases for your subject?

Make yourself findable

The guidance above is for improving findability of a piece of work - but could someone easily find you, what you are currently working on, and an updated publication list? Here, your online presence is important. Your online identity can be made up of many elements – both private and academic. These range from employee pages to academic profiles to social media. Some general tips for maintaining your presence are:

  • Take control and keep it up to date: Take control over your online identity, ensuring that the information about you and your research is correct. Update your research interests to reflect your current projects/applications and position. Avoid having outdated or contradictory profiles.
  • Make sure you are recognisable: When publishing, use the same name variant if possible (e.g. consistent use of middle names). Even better - create an author ID to ensure that you can’t be confused with other authors, and provide it when you publish. There are many services offering profiles and author IDs - we recommend ORCiD. Find guidance and read more about your options in the visibility section on this page.


Your can make it easier for others to access and re-use your research by providing full-text and datasets.

Publish open access

Open science is beneficial for research and researchers[1]. There are several ways to publish openly. You can:

  1. publish with OA journals/publishers
  2. publish in subscription-based transformative journals via the library’s publishing agreements
  3. publishing with a closed journal/publisher, but archive publications in BORA.

When choosing a publishing channel, you should check:

See more details in our open access guidance here.

Make your data accessible

Your data can be made accessible by ensuring good documentation, and depositing it in a repository (subject repositories or UiB Open Research Data). The library webpages provide detailed guidance about data management plans and FAIR and open research data.


Visbility applies to yourself and your project, as well as any particular piece of work. You can use platforms where you are visible to make people aware of the existence of your work and attract their attention.

The first step: Decide what you want

Not everyone is interested in maintaining profiles and interacting online. But having a good, basic presence does not have to be very time-consuming! We recommend that everyone should get an ORCiD profile and update their UiB profile page regularly. Check our guide to setting up ORCiD, "Profiles and Publishing statistics", and see advice about the UiB profile page below.

If you want to go futher, you can consider having additional profiles - read about these below. If you interested in social media and engaging in discussion, maybe a high-engagement platform like academic twitter is for you? Or academic blogging? Here, consider whether you are writing for other researchers or the public.

Regularly update your UiB profile page

All employees at UiB have their own profile webpage. This should be maintained, as when people google your name this is likely to be in the top results!

It's good practice to write a short research statement so it’s easy for others to see what you are working on - preferably one that is clear not only to those working on your topic, but also to general researchers, students or journalists. 

You can also add fields of competence, and a publication list which is automatically updated from Cristin. You can add publications from outside Norway manually, or add a link to the academic profiles/IDs mentioned below.

You can read more about your profile page in the employee pages and in UiBs brand guide.

Academic profiles and IDs

These include the services which focus on avoiding author ambiguity and profiling your activities (e.g. publishing, peer review).

  • Author ambiguity: ORCID, ResearcherID from Publons (Web of Science) and Scopus Author ID (Elsevier) provide a unique ID that distinguishes you from any other researchers - despite name changes or similiarities. We recommend that researchers use ORCiD, as it is a non-profit organisation focusing on privacy and researcher control. While publishing: include your ORCID with your submission.
  • Profiling your activities: You can claim/create an author profile on ORCID, Google Scholar, Publons or Scopus. These can be used to display your publication record, interests and affiliation; some also include peer-review activity, editorial activity, and a research statement. Some display your citations and h-index. After publishing: Update your profile with your new work.

Do you need guidance in how to set up one of these profiles? Advice on which to platform choose? Are you wondering how to find your h-index or other statistics? Check our guide, "Profiles and Publishing statistics", on MittUiB.

Academic social networks

Prominent academic social network sites include ResearchGate, Adademia.edu and Mendeley. On these sites, you can:

  • establish a profile with academic information
  • share publications and datasets
  • follow other researchers or projects (and be followed)
  • engage in discussions and write messages
  • monitor your own impact and that of your peers by checking the number of views, downloads, and citations.

If you upload a publication, make sure that you are following copyright laws. There are often stricter rules around sharing your work in a "commercial repository" (academic social networking sites) than an institutional repository. Sharing in an institutional repository and linking to it may be an alternative.