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Researcher visbility and impact

Here you can find tips and tools to help increase the visibility of you and your work

Impact of research is a broad concept, but many aspects depend on your work being disseminated and communicated effectively. In addition to getting your work out there via networking, presentations and the media, having a consistent online presence, engaging in social media and smart publishing can improve how easily you and your work can be found and understood.

Below are some tools and tips that may help you raise your visibility and increase the reach of your work:

Increasing reach & visibility through smart publishing

There are choices you can make during the publishing process which may increase the chances of your work being found:

  • Database indexing: Publish in journals that are indexed in large, interdisciplinary databases like Web of Science or SCOPUS (or smaller databases relevant for your field) to help others find your work easily.
  • Make sure you are recognisable: Always publish using the same name if possible (e.g. consistent use of middle names/initials). Even better - create a unique author ID to ensure that you can’t be confused with other authors, and provide it when you publish. We recommend that researchers use ORCiD for this purpose - you can read more about IDs under "About: Academic profiles".
  • Think about your keywords: When you write, make sure to include all relevant terms in the abstract and keywords of your publication. Write out abbreviations. It is an advantage if key terms are also included in the title. This will make it more likely to be found when other researchers do their literature search.
  • Publish open access: Open science is beneficial for researchers and has a citation advantage. There are many ways to publish openly – you can publish in open access journals, publish openly in closed journals via the library’s publishing agreements, and you can archive your publications in BORA. You should also make your data open if possible – either in an open subject repository, or UiBs Open Research Data repository.

Increasing reach & visibility through your online presence

Your online presence can be made up of many elements – both private and academic. These range from employee pages to academic profiles to social media. Some general tips for a maintaining your presence are outlined below:

  • Take control: Make sure that you have control over your digital presence and that the information about you and your research is consistent and correct.
  • Keep it up to date: Update your research interests to reflect your current projects/applications, and avoid having old or contradictory profiles.
  • Decide what you want: Are you interested in social media and engaging in discussion? Maybe a high-engagement platform like academic twitter is for you. Do you think social media is a waste of time? Stick to the minimum - an ORCiD profile and updating your UiB profile page.
  • Create profiles in (social) academic network sites and databases: Read more about these in other sections on this page.
  • Consider the online presence of your projects too: Many projects have a website, but they can also have accounts on twitter and academic social networking sites – for example project pages on ResearchGate allow followers, updates and sharing of publications.

About: Your UiB profile page

All employees at UiB have their own profile webpage. This should be maintained, as when people google your name, this is likely to be the top hit!

It's good practice to write a short research statement so it’s immediately clear what you are working on - preferably one that is clear not only to other researchers in your field, but also to other researchers, students or journalists. You can also add fields of competence, and a publication list which is automatically updated from CRISTIN.

To ensure all your publications are included (also those published outside Norway) you can add a link to one of the author profiles mentioned below. You can also link to your ORCiD.

You can read more about your profile page in the employee pages at UiB.

About: Academic profiles (ORCiD, Google scholar, Publons, Scopus)

These include the services which focus on avoiding author ambiguity and profiling your activities (e.g. publishing, peer review). Services for social activities, networking or for sharing your publications are discussed in the next section.

Author ambiguity: ORCID, ResearcherID from Publons (Web of Science) and Scopus Author IDs (Elsevier) offer a solution to this problem, as they provide a unique digital identifier that distinguishes you from any other researchers. We recommend that researchers use ORCiD, as it is a non-profit organisation focusing on privacy, researcher control and transparency. It can be included in your publications when publishing or publications can be added to it later.

Profiling your activities: You can create/claim your author profile on ORCID, Google Scholar, Publons (Web of Science), Scopus or Microsoft Academic. These profiles can be used to gather your publications into a complete list, add your affiliation, and competence keywords. Depending on the service, you may also be able to add peer review and editorial activity, teaching, and a research statement. In addition, the services connected to abstract databases (Google scholar, Publons, Scopus, Microsoft Academic) provide various types of metrics, for example number of citations or your h-index.

You must manually create a profile for ORCiD and Google Scholar, but be aware that the other database-connected services have started automatically creating profiles for authors who have a publication in the database. These can be claimed and edited if you wish.

About: Academic social network sites

Prominent academic social network sites include ResearchGate, Adademia.edu and Mendeley (Elsevier). On academic social network sites, you can:

  • establish a personal profile with academic information
  • share publications and data sets
  • follow other researchers or projects (and be followed)
  • engage in discussions and write messages
  • monitor your own impact and that of your peers by checking the number of views, downloads, and citations.

If you upload your publication, make sure that you are following copyright laws. You can find more information about copyright here. There can often be stricter rules around sharing your work in a commercial repository (academic social networking sites) than an institutional repository, so sharing in an institutional repository and linking to it may be an alternative.