Research group for media use and audience studies

En familie på 60-tallet ser på fjernsyn sammen

The research group for media use and audience studies focus on questions concerning how audiences interpret, use and act upon all forms of media texts and content. We examine various dimensions of media use, including identity formation and democratic, rhetorical, social and sociocultural aspects of media use and reception. The group is particularly interested in:

  • Democracy and citizenship
  • The use of social media
  • Identity 
  • Reception theory
  • Interpretations of political communication

We frequently host seminars, in which the members of the group and others present and discuss research and issues relating to our core interests. Additonaly, members teach courses on bachelor- and masters degree level, as well as providing supervision for PhD-and master students. 

Research fellow Mehri S. Agai

New research fellow

Will study youth and digital detox.

Publication from the MeCIn-project
Bilde av boken med datamaskin, mobil og avis rundt.

New book on media use and democracy

Public connection in, the informed citizen out.

Bergen Summer Research School
Bergen Summer Research School

PhD course: Media use, social inequalities and citizenship

Hallvard Moe, Jan Fredrik Hovden and Kim Schrøder welcome PhD candidates to explore key challenges within media and democracy in Bergen from 8-18 June 2020.

Donald Trump Election Win 2016

New publications from the MeCIn-project

Ytre-Arne, Moe and Nærland with new articles in European Journal of Communication and Journalism.

New Research Project

Ytre-Arne & Moe in new research project assigned FRIPRO-funds

Associate Professor Brita Ytre-Arne and Professor Hallvard Moe is a part of the FRIPRO-funded «Intrusive media, ambivalent users and digital detox", a project which is an extension of the groups MeCIn-project