Research group for media use and audience studies

The research group for media use and audience studies focuses on questions concerning how audiences interpret, use and act upon all forms of media texts and content. We examine various dimensions of media use, including identity formation and democratic, rhetorical, social and sociocultural aspects of media use and reception.

We frequently host seminars, in which the members of the group and others present and discuss research and issues relating to our core interests. Additonaly, members teach courses on bachelor- and masters degree level, as well as providing supervision for PhD-and master students. 

Read more about members here

Areas of research

The group is particularly interested in:

Democracy and citizenship

The use of social media


Reception theory

Interpretations of political communication

New book

Social Media and Election Campaigns

Professor Hallvard Moe is co-editor of a book on social media and election campaigns